Yogary Treats
UX & UI Design and Web Development
Yogary Treats offer package and bespoke yoga retreats across Europe, with regular trips to Portugal and Spain.
The requirements of the website focused on a visual first website that captured the magic of these retreats and enforced the relaxed but professional nature of their brand.
It was essential that users were able to instantly access key information for each retreat.
1. The Problem
The objectives outlined in the early stages were that the website needed to strongly reflect the brand, be a visual representation of the retreat experience and allow users to see information about each of the retreats and enquire.
2. Solution & Design
Within the design stage, wireframes focused on being image-first to draw users into the beauty of the retreat venues. The homepage layout instantly informed users of the brand identity, while also providing a clear call to action to attract retreat enquiries.
3. Role & Development
I managed the entirety of the project covering UX & UI design, project management and development.
The website was developed on Squarespace as the client requested a platform that was easily updatable. The development took place over a process of 6-8 weeks, launching in June 2024.
Results
Increased brand presence
Yogary Treats had an online presence that supported their brand image, providing users with exciting retreat packages that simplified the booking journey.
Increased retreat bookings
Bookings increased with Yogary Treats now able to store valuable information about each retreat in one space which users could explore.
Mobile-first
The website was designed to prioritise mobile as speed and a simple interface would be crucial to enhancing the online experience.